24 years ago, Gary Erickson went on a 175 mile, day-long bike ride with his friend. They bought several energy bars with them for the trip to sustain their hunger. But unfortunately, Erickson was very frustrated and disappointed about the taste of the energy bar. From then, he decided to use his baking skills and experience to create a better and more delicious energy meal product. He undergoes several trial and errors in making the perfect bar. He tried naming the bar from Forza, Gary’s bar and torque to Clif bar. In September 1991 at a bike show, Erickson announced his first 3 best flavoured bars: Apricot, date oatmeal and double chocolate. Most of the buyers really loved the product. Some of them helped Erickson market his product while others helped him in improving the energy bar.
Luckily, Erickson earned almost $7000 in its first year. He realized that it was the right time to seek help from friends to make the business grow. At first, the name of their company was Kali’s Sports Naturals, but they changed it in to Clif bar in 1997 in respect to Gary’s father, Clifford.
Gary Erickson is a nature lover. It is the main reason why he introduced new policies to have an eco-friendly business. They eliminated the shrink wrap and switched to organic ingredients. Since then, they saved a lot of plastic. They also make use of wind energy to balance fuel usage. He even joined business with other famous company such as eBay, the north face and Nike to promote eco-friendly environment.
Gary Erickson is not only a good businessman; He is also a good employer to his employees. He even gave his employees 20% shares of Clif bar ownership.
Today, Clif bar and company is considered as a well-known American company that produces organic foods and beverages that is based in California. According to Erickson, Clif bar is not just a meal alternative, it was also designed to provide high energy to the athletes.
The company gives the consumer the chance to avail the energy bar in a cheaper price. They offer special and unlimited Clif bar coupons with great and big discounts.
Clif bar coupons can be found online or in other Clif bar retailer store and on iHerb.com. If you want to try the best creation of Mr. Erickson, Apply and avail Clif bar.